Why AI Needs an IA Architect When we think of artificial intelligence, the spotlight usually falls on complex models, clever algorithms, and bold predictions. But there’s a quieter, often-overlooked factor that determines whether AI delivers real value: information architecture (IA). IA is the way data is structured, categorised, and connected. It’s not glamorous, but it’s the scaffolding that allows AI to stand tall. Without it, even the most advanced technology solution